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SLN Programming — Finding The Underdog
Stories that move culture.
Finding The Underdog (FTU) Media is a sports media company driven by AI technology — delivering exceptional value to stakeholders through cutting-edge generative AI solutions, live streaming production, global content creation expertise, and innovative approaches to sports branding and marketing.
A collective of award-winning creatives — directors, writers, editors, producers, and visual artists — delivering work that amplifies athlete voices, spotlights charitable causes, and strengthens underserved communities.
FTU Media and Media2 provide original content and streaming solutions for live events and recorded programming. Our combined, all-encompassing production capability starts back of house: from show scripts and LED content, to AV fly packs and production trucks—bringing top-level equipment and expertise to every production.
DisciplineSports media · AI · Live production
StackBlackmagic · Switcher Studio · Generative AI
MissionStorytelling with social responsibility
01 — AI-Powered
Generative AI at the core.
Cutting-edge generative AI solutions drive every production — from pre-visualization and storyboarding through post-production and distribution.
02 — Media Production
Broadcast-grade streaming.
We offer full live-production services, including multi-platform global distribution. We craft remarkable videos for broadcast, sports, advertising, and corporations.
Our programming team offers all facets of creative production, from concept development and storyboards to full-scale field and studio audio, video and lighting production. Our live entertainment services encompass everything audiences see and hear, including staging, lighting, DJs, custom music programming, event content, projection mapping, visual effects, pyrotechnics, holographic experiences, and more.
03 — Original Content
Stories with purpose.
Amplifying athlete voices, spotlighting charitable causes, and raising awareness about AI innovation — rooted in social responsibility and underserved communities.
Selected Projects
Bring your productions to life.
Believeland
King of the Block
Finding The Underdog
Women of Troy
Trusted by
FTU Media production team members are privileged to have worked with some of the most recognized brands in advertising, sports marketing, and live entertainment.
Uninterrupted
RDC
Brownstown Bullring
Federated Raceway
Apple TV
NHLPA
NHL
Gatorade
Powerbar
Allstate
NY Liberty
USTA
Ashley Shaw Golf
PGA Show
Lamkin
HBO Boxing
HBO Sports
USC
Adidas
Drinkicks
OHSU
The YMCA
F3F
ESPN Films
East-West Shrine Bowl
NFL
NY Jets
The Tonight Show
Wilson
The Gear Project
Nike
Powerade
Original programming for the Sports Legacy Network. Finding the underdog. Every time.
