SLN Programming — Finding The Underdog

Stories that move culture.

Finding The Underdog (FTU) Media is a sports media company driven by AI technology — delivering exceptional value to stakeholders through cutting-edge generative AI solutions, live streaming production, global content creation expertise, and innovative approaches to sports branding and marketing.

FTU Media provides original content and streaming solutions for live events and recorded programming. The team uses the latest Blackmagic Studio equipment and the Switcher Studio platform for live streaming out to multiple global distribution platforms — bringing professional-grade production to every broadcast.

DisciplineSports media · AI · Live production

StackBlackmagic · Switcher Studio · Generative AI

MissionStorytelling with social responsibility

01 — AI-Powered

Generative AI at the core.

Cutting-edge generative AI solutions drive every production — from pre-visualization and storyboarding through post-production and distribution.

02 — Live Production

Broadcast-grade streaming.

Full live-event production powered by Blackmagic Studio equipment and Switcher Studio, with multi-platform global distribution baked in.

03 — Original Content

Stories with purpose.

Amplifying athlete voices, spotlighting charitable causes, and raising awareness about AI innovation — rooted in social responsibility and underserved communities.

Selected Projects

Bring your productions to life.

Trusted by

FTU Media production team members are privileged to have worked with some of the most recognized brands in advertising, sports marketing, and live entertainment.

Uninterrupted
RDC
Brownstown Bullring
Federated Raceway
Apple TV
NHLPA
NHL
Gatorade
Powerbar
Allstate
NY Liberty
USTA
Ashley Shaw Golf
PGA Show
Lamkin
HBO Boxing
HBO Sports
USC
Adidas
Drinkicks
OHSU
The YMCA
F3F
ESPN Films
East-West Shrine Bowl
NFL
NY Jets
The Tonight Show
Wilson
The Gear Project
Nike
Powerade

Original programming for the Sports Legacy Network.
Finding the underdog. Every time.